Module 2 – Case

Using Media to Advocate and Influence

Assignment Overview

Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).

Case Assignment

  1. Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
  2. Describe each step you indentified and its importance when designing a media campaign.
  3. Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.

Assignment Expectations

Length: 2–3 pages.

Your work will be evaluated based on the performance assessment grading rubric criteria. Review it before you begin working on the assignment.