Module 2 – Case
Using Media to Advocate and Influence
Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).
- Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
- Describe each step you indentified and its importance when designing a media campaign.
- Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.
Length: 2–3 pages.
Your work will be evaluated based on the performance assessment grading rubric criteria. Review it before you begin working on the assignment.