Societal Marketing Assignment

Augment our discussion of NPD (New Product Development) and the PLC(product life cycle) by digging into the following subjects: true cost, externalities, “The Story of Stuff” (Annie Leonard/YouTube), the materials economy, planned obsolescence, “privatizing profits & socializing costs”, Cradle To Cradle , or any closely related topics


Summarize your findings in 2 typed pages. Make special note of key topics, terms, and concepts. Include concise definitions, and examples where appropriate. And attach a bibliography to support your findings.