This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.

Include at least 3 media from the following:

  • Broadcast Advertising
  • Print Advertising
  • Outdoor/Out-of-Home Advertising
  • Sales Promotion
  • Direct Marketing (traditional)
  • Interactive Marketing (New Media)
  • Public relations (PR)
  • Personal Selling

Part 1: Media Choice 1

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often?
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 2: Media Choice 2

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 3: Media Choice 3

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.