Marketing Homework 3

Pricing and Channels

This assignment requires you to apply pricing strategies to your company’s product.

Part 1: Pricing

Using mainly articles from the library’s full-text databases, complete the following:

  • Research the pricing schemes of the 2 competitors.
  • Compare and contrast 3 pricing strategies for the product.
  • Select the appropriate pricing plan for the next year, which may be comprised of different strategies.

This section of the paper should be 3 pages in length and use research from the library’s full-text databases and other quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Channel System

Using mainly articles from the library’s full-text databases, complete the following:

  • Research channel systems.
  • Apply a channel system to enhance customer value.

This section of the paper should be 3 pages in length 

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6-9 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–12 pages in length.