Using the bank scenario as a guide, discuss the following:

Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.

Create high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the main the way in which you will deliver your message to your audience (humor, logic, emotion)